Projects

As a startup marketing expert with a passion for crafting narratives that captivate audiences, I leverage my expertise in content strategy, copywriting, and digital marketing to help brands amplify their voices, establish thought leadership, and cultivate loyal customer bases. My approach is deeply rooted in understanding my clients' unique goals and target audiences.

Repositioning Nolte as a Trusted Partner for Non-Technical Founders

Product Development Agency • Austin / CDMX • Contract

Challenge: Nolte needed to effectively position themselves as a valuable technical resource for non-technical founders.

Solution: We embarked on a strategic content marketing campaign, focusing on building awareness of Nolte's services, client work and providing insights on digital product development for non-technical founders.

Key Elements: Website revamp, content hub creation, thought leadership articles, case studies, newsletter, and LinkedIn presence.

Results: Nolte's content marketing campaign successfully positioned the agency as a leading resource for non-technical founders and led to enhanced brand awareness, expanded reach and engagement.

Building Dandy's Content Programs to Modernize the Dental Industry

Dental Technology / B2B SaaS • New York, NY • Full-Time

Challenge: Dandy sought to establish a best-in-class content marketing engine to fuel its growth and fulfill its mission of becoming the primary operating system for dentistry, empowering dentists to focus on patient care.

Solution: We developed an expansive content marketing program, encompassing editorial articles, customer stories, social media, ebooks, “The 2022 Dental Industry Report”, and “The Margin Line” podcast, effectively positioning Dandy as a thought leader in the dental industry.

Key Initiatives:

Content Strategy: High-quality, informative, and engaging content educating dentists on Dandy's benefits.
Editorial Calendar: Consistent publishing of fresh, relevant content aligned with the overall content and SEO strategy.
Learning Center: Produced valuable resources, including articles, webinars, and industry reports, accessible to all dentists.
Customer Stories: Showcasing how Dandy's platform empowered dentists to improve practice operations and patient care.
Social Media Strategy: Amplifying Dandy's content and engaging dentists across various social media platforms.

Results:

Our content marketing efforts significantly impacted Dandy's business, establishing industry presence, doubling digital footprint, and generating qualified leads. We are proud to have contributed to Dandy's success and its mission of revolutionizing the dental industry.

Destigmatizing Anxiety with Content That Gives a Damn

Mental Health • New York, NY • Contract

Hi Anxiety was a digital social impact campaign that leveraged social emotional learning (SEL) to empower young people to better manage everyday anxieties and improve their overall emotional well-being. Hi Anxiety provides a safe space for open conversations about mental health and demystifies the process of seeking professional help.

The campaign's key strategies included the creation and sharing of mental health-focused content to destigmatize mental health, and harnessing SEL principles to engage with community.

The campaign experienced massive organic growth, reaching over 200k people and generating 3.97 million engagements on Instagram.

Hi Anxiety's success demonstrates the positive power of social media content to address critical mental health issues and provide support.